PDX, OR
™
BRAND director +
CREATIVE STRATEGIST
DON'T CONNECT THE DOTS.
REDRAW THE PATTERN.
FIND THE WHY.
MAKE IT MATTER.
BRAND
/
Strategy
/
Marketing
/
CreatIve
™
PDX, OR
™
BRAND director +
CREATIVE STRATEGIST
DON'T CONNECT THE DOTS.
REDRAW THE PATTERN.
FIND THE WHY.
MAKE IT MATTER.
BRAND
/
Strategy
/
Marketing
/
CreatIve
™
based in: pdx, OR
BANDWIDTH
based in: pdx, OR
LOCAL:
HOW I THINK / 001.
Bleed Creativity.Leave A Mark.
Bleed Creativity.Leave A Mark.
I'VE ALWAYS BEEN MORE INTERESTED IN THE WHY
THAN WHAT PEOPLE ARE INTO.
STRATEGY, TO ME, ISN'T JUST FINDING THE RIGHT IDEA. IT'S CREATING THE CONDITIONS WHERE THE RIGHT IDEAS CAN THRIVE.
I'VE ALWAYS BEEN MORE
INTERESTED IN THE WHY
THAN WHAT PEOPLE ARE INTO.
STRATEGY, TO ME, ISN'T JUST FINDING THE RIGHT IDEA. IT'S CREATING THE CONDITIONS WHERE THE RIGHT IDEAS CAN THRIVE.
YEARS ACROSS BRAND,
STRATEGY, AND MARKETING.
HOW I THINK / 001.
Bleed Creativity.Leave AMark.
I'VE ALWAYS BEEN
MORE INTERESTED IN THE WHY
THAN WHAT PEOPLE ARE INTO.
STRATEGY, TO ME, ISN'T JUST FINDING THE RIGHT IDEA.
IT'S CREATING THE CONDITIONS
WHERE THE RIGHT IDEAS CAN THRIVE.
YEARS ACROSS BRAND,
STRATEGY, AND MARKETING.
Understandthe rules.Know whento break them.
Understandthe rules.Know whento break them.
Understandthe rules.Know whento break them.
The WORK / 002.
IDEAS ARE ONLY USEFUL
WHEN THEY GO SOMEWHERE.
↓ SEE MORE WORK
↓ SEE MORE WORK
The Proof / 003.
owned scopes + teams across NIKE branD, GTM, and forecasting. ['21-'24]
new business pitches
built and led with leadership. [ '25-'26 ]
reduction in production
time during AI-design system pilot. [Thesis]
YoY growth over 4 years
strategists and specialists grown from a team of one.
the numbers aren't the point.
what changed because of the work, IS.
The Proof / 003.
owned scopes + teams across NIKE branD, GTM, and forecasting. ['21-'24]
new business pitches
built and led with leadership. [ '25-'26 ]
reduction in production
time during AI-design system pilot. [Thesis]
the numbers
aren't the point.
what changed because
of the work, IS.
Experience + Capabilities / 004.
01 /
Brand Strategy
Positioning / Consumer / GTM / Brand Architecture
02 /
Creative Strategy
Briefs / Campaigns / Storytelling / Creative Direction
03 /
Integrated Marketing
Digital / Social / Membership / Channel Strategy
04 /
Systems + Innovation
AI / Design Automation / Creative Systems / Operations
05 /
Photography + Video
Action Sports / Motorsport / Landscapes / Conceptual Design
Experience + Capabilities / 004.
01 /
Brand Strategy
Positioning / Consumer / GTM / Brand Architecture
02 /
Creative Strategy
Briefs / Campaigns / Storytelling / Creative Direction
03 /
Integrated Marketing
Digital / Social / Membership / Channel Strategy
04 /
Systems + Innovation
AI / Design Automation / Creative Systems / Operations
05 /
Photography + Video
Action Sports / Motorsport / Landscapes / Conceptual Design
Experience + Capabilities / 004.
01 /
Brand Strategy
Positioning / Consumer / GTM / Brand Architecture
02 /
Creative Strategy
Briefs / Campaigns / Storytelling / Creative Direction
03 /
Integrated Marketing
Digital / Social / Membership / Channel Strategy
04 /
Systems + Innovation
AI / Design Automation / Creative Systems / Operations
05 /
Photography + Video
Action Sports / Motorsport / Landscapes / Conceptual Design
