Nike SB needed help with the launch of the new Nyjah 4 – building a social campaign around Nyjah Huston's signature and creative skate portfolio.
You can't buy your way into this market – you can't fake it. Skateboarders know this and have their own POV for who and what Nyjah Huston is. The goat? The villian? Either way, he's pretty damn good.
DELIVERABLES
Locations around CA, USA
Nyjah-inspired personas
The team spent time in and around California to capture the unique perspectives of Nyjah – focusing on Skate / Outdoors / DJ'ing / MotoX. The work spanned from the launch film for social channels, to Thrasher Magazine's cover, a one-of-a-kind poster book included with the box, all bringing to life the passion and heart around Nyjah's love for skate culture.
Final look
Relentless passion.
More signal, less noise – that was the brief. We wanted to highlight who Nyjah is, building a world around him.
